Sky Sports UK & Konstantina win a CLIO Award for British Lions Tour graphics
Sky Sports created a bold identity for the 2025 Lions Tour in Australia that captured the pride and spirit of the Lions while celebrating the First Nations culture of the host nation. The narrative centres on a Lion — built from Indigenous artist Konstantina’s original artwork — The result resonated with fans, reached millions across broadcast and digital, and reinforced Sky’s reputation for innovative, respectful design.
The Clio Awards were founded in 1959 to honour excellence in advertising around the world. The prestigious program, which has continuously evolved alongside the creative industry it champions, today celebrates boundary-pushing marketing, advertising and communications from the brands, agencies and organizations that shape popular culture and drive global commerce.
