SKY TV UK: BRITISH LIONS TOUR OF AUSTRALIA BROADCAST TITLES
Konstantina has collaborated with UK broadcaster SKY TV to develop the broadcast titles and graphics for the 2025 British Lions tour of Australia.
Sky TV said
Sky has worked with First Nations artist, Konstantina to land a powerful brand identity, ahead of the Lions Series that starts on 20 June. The tour happens once every four years and has reached iconic status with sporting fans. Its aim is to unite both nations and cultures, so it’s fitting that Sky’s creative direction is grounded in the rich cultural landscape of Australia, the country where it’s being hosted.
The centrepiece of the campaign follows a lion, guided by a pelican, respectfully travelling along the Gadigal songline towards Sydney. Sky Creative worked with VFX agency Coffee & TV to bring the sequence to life, blending Indigenous art with layered visual effects. (Sky Creative is Sky's in-house creative agency – the largest of its kind in Europe. The team produces advertising, marketing, and video campaigns, promoting Sky's products and services.)
Konstantina stated “It is wonderful to see a British broadcaster embrace the storytelling and arts practise of Indigenous Australia and be so proud to showcase it across their channels for the Lions tour. Working collaboratively with the team from concept to conclusion meant that we were able to get the story right and show off First Nations art to the world in a unique and compelling way.”
